The Retail Dispatch's October 15 roundup put it plainly: October is looking less like the warm-up to peak season and more like peak season itself, with Amazon's Prime Big Deal Days helping generate nearly $10 billion in online spending and Lowe's starting Black Friday deals on October 29 and running promotions through Christmas Eve. Shoppers are also leaning on AI to compare prices and find deals this year, which rewards the unglamorous strategy of buying the good version once, early, while the pick is still full. That's how we're shopping our own October Edit: the Charter Club Women's 100% Cashmere Long-Sleeve Crewneck Sweater for the layer you'll live in until March, the Belgian Linen Duvet Cover Set for the bed-refresh that makes the whole room feel new, and the Longchamp Large Le Pliage Tote for the gift that folds flat, travels anywhere, and never looks out of place.
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